Director of Technology & Innovation
Aaron is a technologist at heart and since 2002 at TRA, he has delivered superior technological strategy and implementation. For brands seeking greater customer engagement, Aaron has driven insight-led and powerful digitally enabled solutions. Over the last 14 years, he has contributed to the success of global brands with the Associated Press and Sainsbury's in the UK. Since returning to Australia, he has focused on delivering multi-channel/multi-platform digital solutions for brands such as Krispy Kreme, Doritos, Smiths, Guzman Y Gomez, Hutchison Telecoms, Virgin Atlantic, and Tourism Queensland and Western Australia.